Sales Representative

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Steps to Selling Property

While my background is varied, so is my experience. It is this breadth and depth of experience that I bring to this next exciting chapter in residential real estate, utilizing these skillsets to provide excellence in service while also fulfilling the financial goals for each transaction.

Preparing To Sell Your Property

Clarify Goals:

  • If the goal is solely to achieve the maximum sale price, discuss what is necessary to achieve that outcome in terms of the investment that could be required to update the house and the time involved to complete the necessary work.
  • If the goal is to sell the property quickly and easily, discuss the implications of that strategy where the final selling price is concerned.
  • If the goal is more balanced: to achieve the best possible selling price with the least amount of hassle, clarify how this would be achieved.

Gather Market Research:

  • Provide a Comparative Market Analysis outlining both recent sales and current active listings for comparable properties.
  • Provide relevant industry (ie. Toronto Real Estate Board) and Chestnut Park reports and forecasting.
  • Solicit feedback from Industry Leading Agents on Market Value of Property and Proposed Asking Price.

Outline Selling Strategy:

  • Recommend when would be best to list the property, in order to achieve goals.
  • Explain the pros and cons of having a set Offer Date and explain “Bully Offers” and whether they will be considered.
  • Explain the difference between listing a property only on an Exclusive basis versus on a Multiple Listing Service (MLS), and the pros and cons of each strategy, and make a recommendation based on the set goals.
  • Outline property marketing campaign.
  • Discuss what price to list the property.

Prepare the property for marketing:

  • Provide recommendations on what renovations might be considered prior to listing the property, in order to achieve the desired goals.
  • Oversee the work required to address general improvements, such as painting, repair work and deferred maintenance.
  • Oversee all property decluttering.
  • Recommend and manage all staging that the property requires.
  • Arrange for the preparation of a Home Inspection Report.

Finalize Asking Price

Marketing Your Property

Produce Marketing Material:

  • Arrange for the property to be professionally photographed, including interior and exterior pictures as well as drone footage and virtual property tours.
  • Arrange for the property to be professionally measured and for the preparation of floor plans.

Together with the Chestnut Park marketing team:

  • Design and produce property Feature Sheet.
  • Create all print advertising and direct mail pieces.
  • Create all requisite digital marketing materials both for applicable websites and social media platforms.

Clarify Listing Details:

  • Confirm details of showings and when they will be permitted.
  • Confirm whether a lock box and key will be provided.

Communication Plan:

  • Clarify how best to be reached (text, e-mail or phone), and when is best to be contacted.
  • Provide frequent tracking reports updating the status of activity.

List Property:

  • Upload property listing to MLS (Multiple Listing Services).
  • Upload property listing to Broker Bay, a network of over 40,000 agents in the Toronto area.
  • Profile property on the digital Signal Network, an exclusive group of the top 300 agents in the Toronto area.

Implement Marketing Campaign:

  • Conduct Agent Open Houses, including the distribution of the property Feature Sheet.
  • Conduct public Open Houses, if applicable.
  • Schedule and conduct showings
  • Schedule and confirm all print advertising.
  • Arrange for the delivery of all direct mail marketing material.
  • Include property listing in all personal social media.

Utilize Chestnut Park network and marketing opportunities:

  • Profile property at Chestnut Park’s weekly sales meetings reaching over 400 agents in the Toronto area;
  • Advertise property within Chestnut Park’s “Invest In Style” magazine, distributed quarterly to over XXX qualified recipients.
  • Mention property in Chestnut Park’s Blog.
  • Include listing within Chestnut Park’s weekly advertisement in the Globe and Mail’s Friday Real Estate.

Utilize Christie’s international network and marketing opportunities:

  • For properties over $1 million, profile listings on Christie’s real estate website christiesrealestate.com, reaching millions of qualified buyers internationally.
  • Advertise property on Christie’s marketing channels, including their digital, print and social media platforms.

Negotiate Offer

Manage Closing

  • Oversee the resolution of any conditions in the Offer.
  • Ensure third party professionals, such as lawyers and home inspectors, are engaged as required and that deadlines area fulfilled.

CONTACT MARK TODAY

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